Emotional marketing: how to sell more

Emotional marketing: how to sell more

Home » Other Emotional marketing is increasingly important in today’s business, yet many traders underestimate its power over customers: without emotions, how will they decide what to buy? Let’s see more in detail what emotional marketing is and why you...
Food and colors: how to enhance the product

Food and colors: how to enhance the product

Home » BLOG How many times have we thought that first of all we eat with our eyes, looking at a well presented dish? This is because the aesthetic component is a factor that influences our mind, as well as the combination of food and colors. Cuisine and psychology:...
Set up clothing stores for children

Set up clothing stores for children

Home » BLOG Do you have a children’s clothing store and don’t know how to furnish it? Here are our tips to help you find the perfect setting for you and your little customers! Children’s shop: focus on colors! To convince young and old to buy your...
5 visual merchandising display techniques

5 visual merchandising display techniques

Home » BLOG In your shop you have the best products on the market, but don’t know how to present them to customers? Here are 5 effective visual merchandising techniques to show your goods. The setting up of the shop has the ability to involve customers even...
Shop lighting: why is it important

Shop lighting: why is it important

Home » BLOG Store lighting can be considered, for all intents and purposes, a sales factor: through the type of light installed, its intensity and the position chosen for the lighting points, you can emphasize or devalue the quality of the products on display. The...