The shops that take advantage of the school theme are rare, yet it is possible to create a fantastic showcase with minimal investment and obtaining a professional set-up. Back 2 school, boys and girls.
Is it a theme for all stores?
We assume that if you own a stationery store or a children’s clothing store, setting up a showcase for returning to school is very easy, as it is already on target for the period.
But there are other types of business that can take advantage of this theme during the month of September: an optician, for example, can encourage visits and purchases just for those who have difficulty seeing. Or, a grocery store can take advantage of the snack time to increase sales of certain products.
Even the beauty shops can take advantage of the return to school, especially for high school girls. Don’t let yourself be intimidated, reinvent yourself and increase sales!
Back to school shop windows: small investments for great results
Hanging sheets, pens and pencils, panels with letters and drawings: here are some simple and inexpensive ideas for your windows.
If you have no money to invest, using books to create shelves on which to place articles is an idea without charge, as well as changing the pose of the mannequins to make them look more “young, wild and free”. Your target is teens, remember that!
When a customer enters your store, he must be immediately attracted to the area you want to visit first. Without a doubt, one of these areas will be the one dedicated to the promotions of the period.
Highlighting the products being promoted, connected with the return to school, is an excellent marketing strategy: to show off the advantages that the customer gets by taking advantage of your offer for the return to school is fundamental.