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Have you ever wondered how you can get your customers to spend more? The secrets of marketing in supermarkets are now revealed!

The shelf marketing

The products on the shelves are positioned on four different levels: feet, torso, eyes and head. The two on which a supermarket earns the most are those placed at the bust and eyes level, that is the most visible and easy to take.

If you want to increase sales of a particular product, place it in these two strategic points and you can see its growth!

Sales tactics: promotions

The classic “3×2” is perceived as a gift on the three purchased, yet it is a simple 33% discount.

Exploiting the feeling of something as a gift increases purchases by 100%, just think of the free sample strategy: you taste or try a product and, automatically, you are encouraged to buy it.

Supermarket or wine shop?

A tactic to increase customer retention is to slow down the speed at which they move in the supermarket. How to do it? Polishing the aisle floors.

It looks like a dirty game, yet it is the truth: by slowing down the movement, you will concentrate customers on the products, encouraging them to purchase.

Supermarket lanes

A tactic to increase customer retention is to slow down the speed at which they move in the supermarket. How to do it? Polishing the aisle floors.

It looks like a dirty game, yet it is the truth: by slowing down the movement, you will concentrate customers on the products, encouraging them to purchase.

Create the right atmosphere

No one likes to spend their time in a flat, silent and boring environment. How to create the right atmosphere? Enjoy music and perfumes.

By placing the gastronomic departments close to the entrance, you will increase the customers’ sense of hunger, encouraging them to satisfy it by buying more than they want.

The music must be chosen appropriately: slow and relaxing in the most empty moments, to keep the few customers inside the supermarket. At high volume and urgent when the shop is full, creating a much more frenetic moment.