Retail stores regain prestige, confirming themselves the preferred choice of consumers for their purchases. Let’s debunk the myth of a possible apocalypse in retail: e-commerce is advancing but not surpassing the experience in physical stores.
On the other hand, it is time to innovate, reinvent and modernize to guarantee customers a shopping experience that is in step with the times. Here are some trends in retail stores for this 2019.
Discovering new flavors: new products in the food world
Between 2016 and 2017, the launch of new products has increased by 35% because, thanks to an increasingly connected world, consumers want to get out of their comfort zone and discover new foods and drinks.
For food stores it is an opportunity not to be missed: to dare and experiment, offering foods from different countries and ethnicities, giving life to new multi-sensory experiences.
Retail innovation: direct interaction between customer and new technologies
Chatbot on information panels, voice assistants and virtual reality: modern store trends to exploit, integrating them with the staff.
Voice assistants like Alexa or Google Home create a truly personalized one-to-one relationship, giving information quickly and accurately.
34% of commercial activities intend to use virtual reality to expand the customers’ shopping experience, as they can be totally customized in real time.
The technological revolution in stores starts with smartphones, the true pioneers of the modern era. NFC (near-field communication) technology will make a tedious moment like payment much more fluid and without slowdowns.
The retail of the future is fast, temporary and pop-up
The trendy shops will be fast, both in the purchasing procedures and in bureaucratic matters: the lease contracts will be shorter, the temporary pop-up stores will multiply and the spaces will be shared.
Digital merchants and retailers will work together to converge into a single channel, adapting to market flexibility and ever-increasing consumer demand.