In your shop you have the best products on the market, but don’t know how to present them to customers? Here are 5 effective visual merchandising techniques to show your goods.
The setting up of the shop has the ability to involve customers even more, increasing sales and strengthening the brand. The visual presentation must be consistent with the philosophy and aesthetics of the brand itself to be truly effective.
1. Prepare impact shop windows
The customer’s buying experience begins in front of the shop windows and it is essential to know how to enhance it.
The key to setting up a shop window capable of attracting customers is creativity: think outside the box to impress visitors, encouraging them to enter your store.
Advanced systems such as smart mirrors or digital displays will give the possibility to interact directly with the showcase, strengthening the relationship with consumers.
2. Display of looks and combinations on panels in fashion stores
Real or stylized mannequins can work better for the display of goods, depending on the type and target.
A very popular visual merchandising technique is to hang clothes on panels, to show combinations or complete looks.
Although the three-dimensionality of the dummy is removed, this display technique is very effective in presenting as many matching goods as possible, encouraging the complete purchase and not the individual item.
3. Store at customer height
An often overlooked aspect is the height of the shelves and the exhibitors: the goods must be physically reachable by the customers in a simple way, close at hand.
Eye-level products have an 80% more chance of being purchased, compared to those placed at the head, hands or feet. It is important to remember this when we choose to focus on a particular product.
4. Best sellers in front of everyone
Let your products speak for you, but above all let it be the best product to do so.
Putting the most popular merchandise in sight is a renowned visual merchandising technique, as it encourages potential customers to learn about it and buy it.
From this central point, the customer buying experience branches off: starting from the best and then getting to know all the other products for sale, visiting the entire store.
5. Change the exposure modes
When a product does not sell enough it is time to change the world in which it is exposed to customers.
From the shelf to a table, use it on a mannequin or combine it with other products: the restyling of the presentation increases sales, making it visible again to customers.