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I giochi di zio Giorgio – Toys

Novara (NO) – Italy, 2012


Toy shop retail

> Layout study

> Custom furniture design and production

> Installation with professional carpenters

> Store graphics and communication supports

A small landmark for the city

A chat, a little ‘time spent together and a bond of mutual trust: this is how “I giochi di zio Giorgio” was born. The effervescent and dynamic character is the source of inspiration for the project. The colors and fairytale shapes of the furnishings propel the client into the fantasy world of children, where the clouds are colored green, and the sky radiates with pastel lilac.


We value the brand

Stella Design started from the very beginning of this project, from the study of the customer journey, studied on the type of product and customer, up to the production of custom furniture. Signs, window sticker, merchandising supports, catalog, business cards and promotional gadgets: a 360 ° service.