Visual merchandising: creating exposition focus in the internal layout of the store
The small measures on the positioning of products can turn any store into a large store, which is why with visual merchandising we will increase the sales of your store, also encouraging customers to return.
With visual merchandising, we will implement a form of persuasion during the preparation of each department, which utilizes the visibility strategies to increase profits.
What is visual merchandising
Visual merchandising is none other than the set of operations that concern the positioning of products within the store, used in harmony with the commercial strategy to maximize their sales.
Visual merchandising techniques are a 360 ° original language in which all five senses are involved: we will stimulate the sight, hearing, smell, touch, and taste of your clientele thanks to the visual merchandising techniques of our creative team.
For example, one of the most exciting ways to encourage people to buy something is to show them how to use a product.
Stimulating the customers to improve their shopping experience
Our essential mission is to stimulate customers to improve their shopping experience. That’s why, thanks to our product positioning strategies, we will facilitate the preselection and purchase by the customer, exposing the goods in a logical sequence referred to the priority of choice of the same, for example by showing the sequence of use.
Finally, another crucial purchasing factor on which we are going to act is the development of impulse purchases, which are unscheduled purchases, due to a sudden stimulus.