STRATEGY
The strategy behind a winning store
To create a successful store it is essential to start by creating a customized and specific strategy, analyzing all the factors involved.
The initial purpose is to define immediately what are the objectives of the project and how to achieve them, maximizing the potential of the store.
Planning, studying and analyzing are the keywords in designing the right strategy for your store, customizing every aspect capable of reflecting your business model.
How to develop a successful strategy
Our key points, obtained thanks to a mix of studies, analysis and great creativity of our team, are:
BRIEFING
We organize a meeting in which we show you our studies (territorial analysis, market analysis, competitor analysis) setting the objectives to achieve.
DESIGN STRATEGY
We study and define your brand indicating the guidelines to follow to achieve the objectives proposed during the briefing.
CUSTOMER JOURNEY
We create a unique shopping experience for customers, increasing their stay in the store and the purchasing of the products.
ZONING
We complete the layout of your store, including the positioning of the different sales universes. We also perform remodeling studies of eventual existing stores.
DETAIL PLAN
We use our knowledge in visual merchandising to analyze each linear meter and choose the layout of the products on display.
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